Prioritise and Blueprint – Project Net Zero

OBJECTIVE: OFFSET 100% OF THE CARBON CREATED BY OUR CUSTOMERS TRAVELLING ON OUR U.TRIPS

Key Results (how do we measure success):

• Data integrity: In order to first offer carbon offsetting to customers, we need the data on how much carbon we consume per trip

• Remove the say-do gap: 90% offsetting is not enough – net zero means 100% of the trip is offset

• Minimise then offset all carbon

Tactics:

Description

Status

Build database of carbon consumption per trip

Create data

Review
Validate data – Climaider and Verified Carbon Standard

Improve

Collect customer feedback

Improve

Contact suppliers re their carbon policies

Improve

Remove customers ability to opt-out of offsetting
Removed from website

Maintain

Build KPI reporting for meeting offline targets

Improve

Educate our customers
Show carbon breakdown on tours
Maintain and Improve
Show breakdown on quotes and receipts

Improve

Increased education elements within the trips

Improve

Improve the information we give our customers

– More information in the booking process

= Certification and information aſter booking

Improve

Move to Ecologi
Where we can get more visual results that we can share on our website/newsletter will help make people aware of the changes they can actually do when making small adjustments
Improve
More website/eBook information
Blog post about sustainability and climate change. Eg. “10 small adjustments you can do to help sustainability” “The Great Barrier Reef – do’s and don’ts” “How to save the marine life” etc
Improve
Produce a video about our ethos
Review
Evaluate and then reevaluate every part of every trip
Use public transport where possible

Improve

OBJECTIVE OFFSET 100% OF THE CARBON CREATED BY OURSELVES AT WORK

Tactics:

Description

Status

Evaluate and revaluate the office setup
Get data

Improve

Take action:

• Paper-free office
• B Corp supplier partners (Onsk coffee)
• Waste sorting

Improve

Validate data – how???

Improve

Set minimum requirements(?) we will accept

• FSC-certified wood products
• Power company

Improve

Offset all company travel
Removed from website

Maintain

Make Dan carbon neutral

• Find an alternative travel route – train/fly
• Offset flight carbon
• Hotel options

Improve

Build KPI reporting for all stakeholder

Improve

Incentivise the team to take personal responsibility

Introduce challenges

• Ride to work
• Meat-free weeks (share recipes)

Improve

Evaluate and revaluate the office setup
Get data

Improve

OBJECTIVE: SIGNIFICANTLY CONTRIBUTE TO A SUSTAINABLE DEVELOPMENT GOAL EVERY YEAR THAT WORKS TOWARD LESSENING CLIMATE CHANGE

Key results (how do we measure success): 

• Identify and make. adifference to a SDG every year 

SDG: Life below water

OBJECTIVE: REDUCE PLASTIC

Key results: (how do we measure success):

  • ???

Tactics:

Description

Status

Provide a reusable water bottle to all U. travellers

Action Items:

• Source sustainable water bottles
• Distribute to customers
• Arm customers with information about available drinking water

Improve

Reduce plastic use by the company
Removed from website

Maintain

OBJECTIVE: ACTIVE CONTRIBUTION TO LIFE BELOW WATER SDG

Key results (how do we measure success): 

  • Develop projects tat contribute to life under the water 
  • Get customers on those projects 
  • Create a spill-over effect where we, as the U.Team, actively participate in life below the water SDGs. 

 

Projects: 

  • Marine conservation – Bali 
  • Rescue sea turtles – Papa New Guinea 
  • Coral reef conservation – Australia 
  • Put our money where our mouth is – Denmark 
Tactics:

Description

Status

Get customers on to these trips

Action Items:

• Marketing
   • Newsletters
   • Theme nights

Improve

Put our money where our mouth is

Action Items:

• Clean-up Copenhagen
• Office actions
• Grow on our reef Maldives
• Move to Ecologi where we can get more visual results that we can share on our website/newsletter will help
make people aware of the changes they can actually do when making small adjustments

Improve

TACTIC: EVALUATE AND RE-EVALUATE EVERY PART OF OUR TRIP

Action item: Use public transport where possible
  • Look for alternative suppliers if better options are available

Thailand

Mode of transport

Reason for private

Opportunities

Bangkok day
Foot, long-tail, rickshaw
Bangkok – Surat Thani
Train
Surat Thani train station to Don Sak pier
Public
Koh Samui Nathon pier hotel and vice versa
Public
Koh Pha Ngan pier to the hotel and vice versa
Public
Srat Thani to Khao Sok
Private and public combo
Passengers have to change vehicle in town and also it goes only until the office in Khao Sok, so have to pay extra to reach the resort. Also, this private option gets cheaper when there are more people to share.
Khao Sok to the pier
Private
Normally hotels in Khao Sok are located in the jungle, so we need private transfer to/from.
Krabi to Airport
Private
The private van gets cheaper than public transfer option when there are 8 pax up.
Will travellers accept higher cost??? Need research
Chiang Mai airport to hotel
??
Chiang Mai to Ayutthaya
Train
Ayutthaya Bangkok
Private
Times don’t match – no train
What is length of public bus, is this an option

Contents

  1. Introducing U.
  2. Approach to creating a responsible tourism company
    1. Crossing the chasm to creating a sustainable youth tourism industry
    2. The Look-Envision-Build Model
  3. The project
    1. Assess and Define: Assessment of impact and statement of commitment
    2. Dream: Evaluation of possible objectives
    3. Prioritise and blueprint: Prioritisation of objectives and action items
    4. Deliver: Project management
    5. Maximise: How we maximise the value of our efforts
    6. Monitor and Report: Ongoing review and next steps
  4. Appendices (online available offline)
    1. Travelife Certification Criteria
    2. BCorp Certification Criteria
Download the U. Responsible Tourism Framework.